Amazon has put Alexa+ in the browser in five more countries. On November 10, 2026, Amazon said all Alexa+ Early Access customers in India, Germany, Italy, Spain and Brazil can now use Alexa.com, the web version of its generative AI assistant. The posts went up the same day on Amazon India, Amazon Germany, Amazon Italy, Amazon Spain and Amazon Brazil.
Until now, Alexa+ in these countries lived on Echo speakers, Fire TV and the Alexa phone app. The web version moves it onto laptops and desktops, where people already type to ChatGPT and Gemini.
What is Alexa.com?
Alexa.com is a chat page for Alexa+. You type instead of talk. Amazon India says you can use it to get quick answers, explore complex topics, create content and get help with homework.
The bigger pitch is that Alexa+ also does things. Amazon lists managing your to-do list, updating a family calendar, controlling your smart home and, in India, ordering groceries and daily essentials from Amazon Now. The Germany, Italy and Spain posts also name restaurant bookings.
ComputerBase looked at the German version. It says the page has a chat window, chat history, lists, a calendar, reminders, an overview of saved files and a smart home tab. Reminders you set in the browser sync to your other Alexa devices.
Upload files and let Alexa pull out the details
You can upload documents, emails and images. Amazon says Alexa+ pulls out the key details, adds appointments to your calendar and recalls specific facts when you ask. Its examples: when the dog was last vaccinated, or the kids' swimming schedule.
Smart home controls next to the chat
Smart home controls sit in the same window as the chat. Amazon says you can check who is at the front door, turn on compatible lights, adjust a smart AC or thermostat, or look at security cameras while you are away.
Your chats follow you
Past chats, preferences and personalisation carry over from Echo devices and the Alexa app. A "Recent Chats" list lets you pick up conversations you started on an Echo or on your phone. In the US, Amazon now saves conversations as Cards that you can pick up on Echo devices, in the Alexa app or on Alexa.com, as we explained in our post on the Alexa Photo Frame and Echo Time.
Who can use Alexa.com?
Only people already in the Alexa+ Early Access program in each country. inside-digital notes that a regular Amazon account with classic Alexa is not enough. You sign in with the account that has Alexa+ turned on.
The US got there first. According to heise, Alexa.com has been open to all US Early Access customers since January 5, 2026. Germany's Alexa+ Early Access started on May 7, 2026, so German users waited about six months for the web version.
How to use Alexa+ in your browser
- Open any web browser on your laptop or desktop.
- Go to the address for your country. India: alexa.amazon.in. Brazil: alexa.amazon.com.br or alexa.com. Germany, Italy and Spain: alexa.com.
- Sign in with the Amazon account that has Alexa+ Early Access.
- Type a request in the chat box, or tap one of the suggested prompts under the chat window.
- Open "Recent Chats" to continue a conversation you started on an Echo or in the Alexa app.
- Use the other tabs (lists, calendar, smart home) without leaving the page.
How to join Alexa+ Early Access
Each country has its own sign-up path:
- India: check eligibility at amazon.in/alexaplus, or buy a new eligible Echo or Fire TV device, per Amazon's September Alexa+ India launch post.
- Brazil: say "Alexa, quero Alexa Plus" or visit amazon.com.br/alexaplus. Amazon Brazil says you need a Brazilian Amazon account, with Alexa and your devices set to Portuguese and a location in Brazil.
- Germany: sign up at amazon.de/neuealexa with a compatible Echo or Fire TV device, per heise.
How much does Alexa+ cost?
Amazon says Alexa+ is free during Early Access in all five countries. inside-digital says Amazon has not given an end date for the free period in Germany. After it ends, prices differ by market:
- India: free for Prime plan members, or Rs 2,000 per month for everyone else, according to Amazon India.
- Germany, Italy and Spain: included with Prime, or €22.99 per month without Prime, according to Amazon's country list. heise rounds the German price to 23 euros.
- Brazil: included with Prime, or R$99.90 per month without Prime, a plan that also adds 2TB of Amazon Photos storage, according to the same Amazon list.
- United States: free with Prime, or $19.99 per month without it, according to Amazon's Alexa+ page.
Why it matters
Amazon wants Alexa+ to be an assistant you use all day, not only a voice in a kitchen speaker. A browser tab puts it on the same screen as ChatGPT and Gemini. Amazon's argument is that Alexa+ can also act: add items to a shared list, change a calendar, dim the lights, order groceries.
Amazon has a large base to start from. Amazon Spain says one in four Spanish homes uses Alexa. Amazon Brazil says people in Brazil have talked to Alexa more than 60 billion times in the last three years.
Italy got a second launch the same day. Amazon Italy says Alexa for Shopping, its AI shopping assistant, is now live on Amazon.it and in the Amazon Shopping app. We covered the UK launch of Alexa for Shopping on November 11.
A note on privacy
Uploading documents is useful, but think about what you share. heise reports that at the German launch in May, Amazon said uploaded files and the content pulled from them are stored until you delete them. If you upload school schedules, health records or bills, plan to remove them when you no longer need them.
Sources
- Amazon India: Alexa.com brings Alexa+ to the web for customers in India
- Amazon India: Introducing the all-new Alexa+ in India (Sept 16, 2026)
- Amazon Germany: Alexa.com startet in Deutschland
- Amazon Italy: Disponibile da oggi in Italia Alexa.com
- Amazon Spain: Te presentamos Alexa.com
- Amazon Brazil: Alexa+ chega ao navegador
- heise online: Alexa+ läuft jetzt auch in Deutschland im Browser
- ComputerBase: Alexa.com startet im Early Access in Deutschland
- inside-digital: Alexa+ im Browser
- Amazon: Alexa+ international launch and prices by country
- Amazon: Alexa+, How much is Alexa+?
