Advertisers in 44 countries now have a local way to buy ChatGPT Ads. Aleph, a digital advertising and payments company, said on November 12, 2026 that it is OpenAI's exclusive reseller of ChatGPT Ads in those markets, which span Latin America, Europe and Central Asia, the Middle East and Africa, and Asia-Pacific.
The announcement is Aleph's. It came as a press release on PR Newswire, datelined Dubai, under the headline "OpenAI increases its ChatGPT Ads presence in 44 countries through an exclusive reseller partnership with Aleph." As of this writing, OpenAI's own news feed has no post about the deal.
What does the Aleph deal change for advertisers?
The change is about who an advertiser deals with, not about the ads themselves. According to the release, "Starting today, brands and agencies across 14 markets in Latin America, 16 in Europe and Central Asia, 10 in the Middle East and Africa, and 4 in Asia-Pacific can contract, pay and get support locally through Aleph, OpenAI's exclusive reseller."
Aleph lists three practical parts of that arrangement:
- Local contracts. Brands and agencies that work with Aleph "contract and are invoiced locally," the release says.
- Local payment. The release says advertisers buy through a partner with its own payments infrastructure.
- Local support. Onboarding and first-line support come from Aleph's teams in each market.
Gastón Taratuta, Aleph's founder and CEO, put it this way in the release: "AI is giving businesses a new way to connect with people. Starting today, advertisers in 44 markets can work with OpenAI through a local team that speaks their language, bills in their currency and extends credit. That is what Aleph does best: turning global technology into local growth."
The product being sold is still ChatGPT Ads. If you are new to the format, our explainer on how ChatGPT Ads work covers the ad formats, bidding and measurement.
Which 44 countries are covered?
The release lists every market by region:
- Latin America (14): Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Panama, Paraguay, Peru, Puerto Rico and Uruguay.
- Europe and Central Asia (16): Azerbaijan, Bulgaria, Croatia, Cyprus, Czechia, Estonia, Hungary, Kazakhstan, Latvia, Lithuania, Romania, Serbia, Slovakia, Slovenia, Ukraine and Uzbekistan.
- Middle East and Africa (10): Egypt, Kenya, Kuwait, Morocco, Nigeria, Qatar, Saudi Arabia, South Africa, Turkey and the United Arab Emirates.
- Asia-Pacific (4): Bangladesh, Cambodia, Hong Kong and Sri Lanka.
This is a sales and support channel. It sits on top of the ChatGPT Ads rollout we covered earlier in our story on ChatGPT Ads expanding to more countries.
Who is Aleph?
Aleph describes itself as a digital advertising and payments company operating in more than 130 markets, AI Affairs reported. By the same account, Aleph says it has partnerships with more than 50 digital platforms and teams in more than 90 offices.
In the release, Aleph calls ChatGPT "a new kind of advertising environment, where people come to learn, explore and make decisions." For Aleph, it says, the partnership is about connecting businesses in these markets with ChatGPT.
How do advertisers in these markets get started?
The release points advertisers and agencies to Aleph's ChatGPT Ads page, where they can find their country and contact the local Aleph team. That page lists four benefits:
- Local expertise
- Easy access
- Seamless payments
- Dedicated support, which the page says runs "from planning and onboarding to activation and ongoing growth"
The page also has a form that asks businesses to tell Aleph about themselves so it can connect them with the right team in their country.
Businesses that want an organic presence in ChatGPT, separate from paid ads, can also look at OpenAI's business profiles in ChatGPT.
What the announcement leaves out
The release covers who sells the ads and how billing and support work. It does not give prices, ad formats specific to these markets, minimum spend, or the length of the agreement. It also does not say how advertisers in these countries bought ChatGPT Ads before the deal. Advertisers who need those details will have to ask Aleph's local teams.
