Meta has a new AI app, and this one is about your closet. Style Sketch builds a digital wardrobe from photos of clothes you already own, then suggests outfits, plans what to pack for a trip and shows looks on a model matched to your body. TechCrunch reported the launch on October 29, after social media consultant Matt Navarra spotted it on X on the evening of October 27, PT. Meta did not respond to TechCrunch's request for comment.
The app is free, but it is not available everywhere. Per TechCrunch, it is live in Indonesia, Singapore and Thailand on iOS and Android. Here is what it does, what it asks for, and why Meta keeps shipping small AI apps like this one.
What Style Sketch does
Meta's App Store listing describes the pitch in one line: "You already own the clothes. Style Sketch helps you actually wear them." The features, as the listing describes them:
- A closet that builds itself. You can connect Instagram, and the app builds your wardrobe from photos you have already posted. You can also add items by hand: take a photo, record a short video or import from your camera roll.
- Outfits from what you own. It suggests combinations using only your own clothes, "matched to your body, your style, and what you actually have on." The listing says results get better as you add more pieces.
- Virtual try-on. You can see looks on "a realistic model matched to your body shape and skin tone" before you wear them out.
- Build around one piece. Pick an item you rarely wear, such as a jacket or a pair of shoes, and the app builds new looks around it.
- A daily look with the weather included. The app suggests an outfit for today and factors in the forecast.
- Trip packing. Tell it where you are going, for how long and what you plan to do, and it makes a day by day outfit plan that accounts for the forecast.
- Inspiration and sharing. You can browse looks and trends, then see how to build something similar from your own closet. You can also send two outfits to a friend and ask them to pick.
The listing says "No shopping required." So Style Sketch, at least as described today, starts from what is already in your closet.
Who can get it
- Countries: Indonesia, Singapore and Thailand, per TechCrunch. It is not clear if or when Meta will launch it more widely.
- Price: free. The listing says "Style Sketch is free to use" and shows no subscription.
- Age: rated 18+ on the App Store.
- Devices: the App Store version is for iPhone only and needs iOS 18 or later. TechCrunch says an Android version is also available in the same three countries.
- Languages: English plus 33 more, per the App Store.
The app's terms and privacy links point to Instagram's terms of use and Instagram's privacy policy. The listing does not link separate Style Sketch terms or a separate privacy policy.
The App Store version history also shows the app did not appear overnight. It lists version 9.0 on October 2 and version 14.0 on October 29, with frequent "bug fixes and performance improvements" updates between them. So Meta has been updating it since at least October 2, nearly four weeks before it got press attention.
What the privacy label says
This is the part to read before you connect your Instagram account or upload photos of yourself. On the App Store, Meta lists a long set of data that "may be collected and linked to your identity." For the Third-Party Advertising purpose alone, that list includes purchase history, coarse location, contact info, contacts, photos or videos, search history, browsing history, user and device IDs, product interaction, advertising data and sensitive info. Similar categories also appear under Meta's own advertising and marketing, analytics, personalization and app functionality.
Apple notes that these labels come from the developer and are not verified by Apple. A label also does not say exactly what Meta does with your outfit photos or your body shape matching. It only says what categories may be collected and for what broad purposes.
If you try it, a few practical steps help:
- Add clothes with flat photos of the items, not photos of yourself, if you do not want your face or body in the app.
- Think twice before connecting Instagram, since that gives the app your posted photos to scan.
- Check your phone's photo permission and choose limited access instead of your whole camera roll.
Why Meta keeps doing this
TechCrunch calls Style Sketch one of many AI apps from Meta in recent months. In the last few weeks alone it launched Waddle World, an AI pet journal app in the Philippines, and brought its Muse personal AI agent to Singapore. TechCrunch also points to Pocket, a tool for vibe coding games, and Vibes, an AI video app.
TechCrunch cites a Wall Street Journal report that Mark Zuckerberg told employees Meta plans to release far more apps than it used to, because AI has made new apps faster and easier to ship. TechCrunch adds that it is unknown whether Meta plans to launch Style Sketch more widely.
Style Sketch also enters a crowded space. TechCrunch names the startup Alta as one rival and notes that Google Photos can already turn clothing photos into a digital closet. TechCrunch expects Meta to rely on the Instagram link, where users already have a visual record of their personal style, so the closet can fill itself from photos they have posted.
For now, Style Sketch is a regional test. If you live in Indonesia, Singapore or Thailand, it costs nothing to try. Just read the privacy label first and decide how many photos of yourself you want to hand over.
